THE BEST TIPS TO HELP REINVENT YOUR INSTA GRID!
I absolutely love creating imagery for my blog, and one of my favorite compositions is shooting Flatlay Photography. As a designer, I am a sucker for geometry and minimalism, so uncluttered photographs that tell a story quickly are a must-have for my blog! You all have shared so much love on insta over my fun flattery’s, and I love shooting them so much. Which is why I wanted to share some of my favorite tips and tricks with you in this roundup! Here are 6 simple steps to creating the best flatlay images and upping your insta-grid game!
KEEP IT SIMPLE
I wanted to start with this tip, because it is the most essential rule of all! Any good flatly is, at it’s core, quick and easy to digest! They are fun to create, but should be easy to understand, and create a great first impression to your readers/followers! I like to shoot on a large sheet of Matte Board, thrown down near my windows during the morning or early afternoon. The use of daylight also helps keep your photographs stay crisp and neutral. No need for studio lighting or heavy photoshopping to do away with the yellow tones of overhead lighting, just utilize the sunshine to create your picture perfect lighting.
PLAY WITH TEXTURE
In addition to my matte board, I have a large 2′ square tile that I pull out for some shoots that add a bit of texture to the composition. I invested in a matte (non-shiny) tile, so that it isn’t bouncing reflections when I shoot. I also love taking shots with seasonal materials like a fun beach towel for summer or cozy furs during the fall/winter. I snagged a fur shrug for a winter wedding last year and I fell in love with it’s Texture. Remember this beautifully blush COMMODITY post? To add a pop of color, I love to use a sheet of colored paper for some posts to dress things up or add a pop of color to the mix. When it comes to adding trays and accessories, I like to use a mix of shiny items and bottled products that handle light well. They make the overall photograph feel high-end, natural, and provide a depth that really elevates the feel of the photo.
SHOW US YOUR OUTFIT ESSENTIALS
Whether you always sport the same pair of sunnies, or have a go-to top, show it off! show us why they are your favorites, and teach others how to remix them! I love the idea of consistency in my photos, so as of late, I have been sharing my signature scent (this NEST fragrance), and loads of stripes. I almost always reach for stripes when I am getting ready in the morning, so finding creative new ways to shoot those looks and quickly share them with you is what I love about these styled shots! I love being genuine and sharing my absolute favorites with you all, so even when I can’t nail down a photographer, this is a quick way to share my favorite #ootd looks with you!
PLAY WITH SHADOWS
Our studio apartment doesn’t always have the most picture-perfect daylighting during the hours on the weekend that I shoot. I have learned to embrace the shadows, and have started integrating them into some posts! Even with the summer sun on high, I have learned to love shooting outside, and playing with the harsh shadows that are created in a composition. I vote that we all start embracing the shade and find creative new ways to shoot using these fun, and natural, happy accidents!
SHOOT MULTIPLE ANGLES
One of the earliest instal-lessons I learned early on was to creatively reuse your photos! Finding a way to rotate, crop, or zoom in/out on your images to utilize a favorite flatly is essential. Some weekends are busier than others, and when I don’t have time to shoot, I love finding ways to recycle old photos that are still relevant. Add a refreshing quote, post a Call to Action, or just create a fun new post with your recycled photo. If it’ is on brand and in line with your blog, it will feel natural to your readers and they may not even notice! 😉
ADD IN GLOSSIES AND GRAPHICS
I love flipping pages in some of my favorite magazines for spreads and editorial layouts that catch my eye. I have been loving the newest issue of Interior Design magazine, with stunning architectural photography, and brilliant use of geometry. Especially now that September issues have hit the stands, Show your followers/readers how you stay relevant, and share what magazines you are reading, or what kinds of typography inspires you! I have been loving this XOXO print by TinyLoveDesign. It shows up so boldly against my flat white backgrounds and pretty much sums up how much I love everything! With all the X’s and O’s!
I have been loving the app Snug (available for 99¢ in the App Store) for planning the perfect instal-layout! It has helped me create color stories, consistency, and plan my photos, all in one place! Combined with Later, where I can schedule my posts, I have unlocked my instagram potential!
+Do you have any tips and tricks to share?
+What are some of your favorite ways to make your instagram feed work for your brand or business?
+Have you tried any of these six tips or tricks? How did they work?
+Share your thoughts and tips in the comments below! I can’t wait to hear about your favorite ways to flatly!